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International Hospitality and Tourism Management MSc 2018/19 entry

Course code:

LONT033

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2018

 

Fees:
Faculty:

Coventry University London


Get in touch

Coventry University London

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

The course will develop the strategic skills you need for a management or leadership career in hospitality and tourism, enabling you to successfully develop and run a wide range of business operations.

The tourism and hospitality industries continue to grow significantly, which means that highly skilled, agile, problem-solving leaders are always in demand. This master’s degree course in international tourism and hospitality management offers in-depth understanding of the opportunities and challenges in these sectors, and provides the strategic skills you’ll need to begin an exciting leadership career.

You may have just completed your undergraduate studies (which need not be related to hospitality or tourism) and may be looking for a move into tourism and hospitality. Perhaps you’ve already been working for a while, and now’s the time to change or accelerate your career. This programme welcomes all highly motivated students regardless of prior study or career experience.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Course information

We have excellent links with top employers, including the world-renowned The Ritz London (where students have enjoyed work-experience opportunities), and you’ll have many opportunities for exposure to the workplace and employers in the UK and overseas.

You’ll graduate with a sound understanding of the hospitality and tourism industries, including how to run an operation successfully and profitably. Your learning will be not only highly practical, but also rooted in the global context – preparing you to be career-ready for working, or doing business with, organisations anywhere in the world. There is the opportunity for an overseas field trip, and you could arrange to do an internship or real client consultancy project in another country.

You’ll also develop a range of skills which will transfer across to any other industry, including principles of management, and softer skills such as communication and teamwork.

Course Specification
Download PDF (574 KB)

Modules

Overview

You’ll study nine core modules, divided between essential management skills (such as finance, human resource management and project management) and skills which are specific to the tourism and hospitality industries. In your last term, you’ll have your choice of several final major project options.

Modules

  • Strategic Management

    Structure and resource the organisation, set business goals, and implement effective strategies. Includes a business simulation.

  • Project Management

    Projects can be lengthy, complex and high-value – so the ability to complete them on-time and on-budget is crucial.

  • Managerial Finance

    Learn to better interpret financial reports, balance risk & investment, and use financial data to inform strategic decision-making.

  • Operations Management in Travel and Tourism

    These are hands-on industries: learn how it all works, front and back of house, so you can run it smoothly and manage others.

  • International Hospitality and Tourism Marketing

    Marketing is key to knowing your customer and providing the goods and services they want – so it’s also key to business success.

  • Customer Experience Management in Hospitality and Tourism

    Since these are service industries, the customer experience is both vital (and can vary every time) and viral.

  • Global HRM Strategies

    Organisation structure and people-management become even more complex when they cross borders and cultures.

  • Events and Destination Management

    Events and destinations are both places where people go en masse: what are the inherent management challenges?

  • Research Methods: Business and Management

    The best decisions are well-informed, so this module offers an essential toolkit for ensuring you have the information you need.

  • Optional modules

    One from the following:

    Internship

    Undertake a term’s work experience in tourism or hospitality, producing a substantial piece of accompanying work.

    Dissertation

    Take a more academic approach by producing a major piece of writing on a topic which is relevant to the industry.

    Simulation Project

    Apply your newly developed skills to problems within a virtual business, using a software simulation platform.

In more detail...

  • No previous hospitality or tourism experience is required to apply for this master’s degree course
  • You’ll have the flexibility of full-time or part-time study, with start dates in September and January
  • Classes are small, so your tutors will get to know you personally
  • You’ll study in the heart of central London, surrounded by tourism attractions and businesses as well as hotels of every type
  • There are opportunities to participate in internships, consulting projects with real clients, academic events, research seminars, competitions, business simulations, Coventry University London TED Talks, an overseas field trip, and guest lectures and sessions with people from industry
  • You’ll enjoy study visits to leading hospitality and tourism events and exhibitions – these might include visits to the World Travel Market, Technology for Travel and Tourism, and Technology for Marketing and Advertising
  • You can access free entrepreneurship advice and support if you’re interested in starting up your own business.

Your main study themes are:

  • Change management – You’ll learn to become a flexible problem-solver, able to enthuse and adapt teams in pursuit of the strategic goals you’ve set in response to a wide range of global change factors.
  • Managing the customer experience – Business and leisure consumers are increasingly experienced, demanding an exceptional and well-rounded experience. Understanding and managing their expectations is key to remaining competitive in an era of unprecedented economic growth, global competition and internet technology.
  • Professionalism – This course requires students to set their work in the context of best practice and the global frameworks for management, finance, sustainability, business standards and ethics.
  • People – As service industries, hospitality and tourism depend heavily on people to both deliver and consume the experience. Advanced skills in sourcing, deploying, managing and motivating employees is therefore critical to business success.

Coventry University has been awarded ‘Gold’ in the government’s Teaching Excellence Framework, so you can be sure of the highest standards of teaching here at our London campus. Our tutors are extremely well-qualified and experienced, with extensive backgrounds in the tourism and hospitality industries.

Your learning will be highly practical, taking place both within and beyond the classroom, and your tutors will continually apply what you learn to the real work of work. Classroom learning will involve practical tasks such as case studies, report-writing, business simulations, planning, presentations and debates.

Outside of the classroom, you’ll mix with industry through field trips, tours, guest lectures and visits to companies and attractions in the UK and overseas. In your final term, you can choose to take on an internship or a consultancy project for a real business client.

You’ll also be expected to be a highly motivated independent learner, taking advantage of all that London’s has to offer in terms of tourism and hospitality businesses. You’ll have plenty of opportunities for experiences and observations, including tours, museums, exhibitions and conferences. A significant proportion of your time should be dedicated to personal study, a lifelong skill which will serve you well throughout your career.

Teaching methods include may lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans, online collaborations.

Your performance will be assessed continually throughout your course. That way, you and your tutors will both be able to recognise your particular talents as well as where you may need extra support.

Your assessments will reflect the kind of work you’ll do in the workplace. You’ll have opportunities to work on business case studies, software simulations, consultancy projects, group projects and debates, presentations, business reporting and even work-experience placements.

The practical nature of these assessments means you will develop increasingly critical awareness of your own performance, and that of others – a vital career skill.

On completion, you’ll be able to:

  • Describe the global contexts within which hospitality and tourism businesses operate, as well as the challenges and opportunities they face
  • Apply your critical-thinking and problem-solving skills, as well as major management models and tools, in response to those challenges and opportunities
  • Develop strategic plans, including marketing, for hospitality and tourism organisations which will ensure competitive advantage and maximise the customer experience
  • Understand the production and marketing of hospitality and tourism services
  • Successfully manage a project – on time, on budget and on brief
  • Explain how organisations are financed and how the finance function contributes to strategic decision-making
  • Understand how to manage the wide range of resources and operations involved in the hospitality and tourism industries
  • Articulate the policies, strategies and regulatory frameworks used to manage and develop staff within international hospitality and tourism organisations.

This course looks at tourism and hospitality within a global context, so every aspect of your learning will be internationalised. You’ll have opportunities for at least one overseas field trip, and in your final term you could arrange to do an internship, or a real consultancy project, in another country.

You’ll study alongside students from all over the world, including some leading travel destination countries. They will be encouraged to share their experiences and insights, informing your studies with perspectives on issues such as sustainability, globalism and workforce management. Group projects will also develop your skills in cross-cultural working.

Entry Requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Starts

Fee


September 2018

£11,301 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2018

£11,301 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2018

£13,871 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Flying Start

Included in the fees:

  • Specified core textbooks;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;

Additional costs not included in the fees:

You may have the opportunity to participate in non-mandatory field trips in the UK and abroad. These visits are not included in the programme fee and prices will vary depending on the location of the trip.

Career prospects

For six years in a row, the tourism and hospitality industries have performed better than the global economy – which means that excellent career prospects are on offer.

Despite economic and political challenges across the world, people are travelling more than ever, for both business and leisure purposes – which means more opportunities in management and leadership, too. Worldwide tourism grew by 6% in early 2017. In 2016, tourism alone provided employment for 109 million people across the globe, contributing $2.3 trillion to the world economy. In 2017, hospitality was the UK’s 4th biggest employer.

Our graduates are likely to head for a management career in either tourism or hospitality, but your in-depth knowledge of both will be a major advantage. Thanks to the strategic and transferable nature of many of your modules (management, marketing, finance, HR and project management), you’ll also be well-equipped to seek roles in unrelated industries.

Where our graduates work

Your master’s degree will provide the springboard you need to develop a management or leadership career in hospitality and/or tourism. When you graduate, you might want to apply for a direct-entry job (a permanent post with a specific job title) or for a graduate programme, which will give you exposure to a range of roles.

You might choose to work in hotels or resorts, the leisure industries, events management, or even catering. On the tourism side, you might work for a tour operator, an online travel agency, a national airline, a government ministry or a resort. You could head for destination management, corporate travel or incentive travel. You might develop a real interest in a specialist issue, such as the customer experience or sustainability. You could even work in a connected field, such as consultancy, publishing, journalism or IT.