Stakeholder Analysis
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Working with Coventry University

Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Stakeholder Analysis

Key Stakeholders Needs/Wants Source Initiatives/Actions Success as measured against KPIs
Students, Parents, Alumni A valued degree – leading to further study or graduate level employment Student surveys Add+vantage programme and increased work experience/placements/internships Student numbers
  A good, caring, safe student experience, with quality accommodation and facilities High standards of teaching and academic support Focus groups New Student Building Completion percentage
  A University to be proud of, so that we retain involvement Consultative committees Focus on student satisfaction, completion and employment League tables position
    Recruitment/Development Office contacts   Student satisfaction percentage
    Alumni   Positive destination percentage
        Alumni numbers and percentage involvement
        £ fund-raised
Employers Businesses
Employable students with right skills and capabilities Focus groups Pedagogic developments, eg Activity Led Learning Growth in AR/CPD income
  Partnership working Business Development Manager reports Add+Vantage programme Graduate-level employment percentage
  CPD Board of Governors Global Leaders Programme Global Leaders Programme
  Research with beneficial, measurable impact on their organisation National reports ACUA Work experience targets met
      Increases CPD Employer Engagement FTE numbers met
Schools, Colleges Good quality relevant courses/degrees Focus groups Phoenix Partnership programme Student numbers
  Successful students Recruitment contacts through RAO   Completion percentage
  Close links and partnership     League tables ranking
        Positive destination percentage
        Student satisfaction percentage
Employers, Businesses Employable students with right skills and capabilities Focus groups Pedagogic developments, eg Activity Led Learning Growth in AR/CPD income
  Partnership working Business Development Manager reports Add+Vantage programme Graduate-level employment percentage
  CPD Board of Governors Global Leaders Programme Global Leaders Programme
  Research with beneficial, measurable impact on their organisation National reports ACUA Work experience targets met
      Increases CPD Employer Engagement FTE numbers met
ScHE Funders (eg HEFCE, NHS) Meeting the public agenda with new thinking coupled with solutions and skills Regular meetings, conferences etc New or revised courses that meet skills and knowledge priorities in line with national policies Turnover/income growth percentage
  A cost-effective university that is flexing to meet government priorities White Papers Institutes Investment percentage
    Consultation/policy documents Employer Engagement Programme Number of policy related pilot programmes
      New Engineering building  
Applied Research funders As for HE funders but emphasis on innovation, new thinking and solutions CUE Applied research policy Turnover/income growth percentage
  Close relationships with users of research BDMs New Institutes and ARGs Growth in AR income
    Principal Investigators HEIF4 plans Profile on partnership development 'staircase'
    RCUK Corporate Partnership Unit  
    TSB    
Professional Bodies/Agencies A progressive university, effectively run, with high standards of outcome alongside practice-focused innovation in the curriculum Regular meetings and conferences As for HE funders with demonstration of dissemination of innovative practice QAA and PSB accreditation reports
    Reports/Policy papers Externally funded projects focused on practice development Coverage of innovations in academic and professional press
    PSB visits   Representation on PSB senior bodies
        Income from projects
HE Partners, home and abroad A respected university adding value and meeting expectations on developing joint activity Partners direct International strategy Number of ‘live’ multitouch agreements
    International student satisfaction survey New bilateral agreements Student progression from partners
    British Council, UKTI AR or pedagogic networks and associations Staff and student exchanges
      UKIERI and PMI2 engagement Number of joint AR and curriculum projects
Staff Solutions to issues identified through surveys and other means Staff Satisfaction Survey Biennial satisfaction surveys Staff satisfaction percentage
  A successful, financially sound and well-managed university with good, long-term prospects Focus groups Pay and Reward Scheme and DPR appraisal system Staff retention levels
  Successful career development   Leadership development programme Staff promotion within and to posts outside the University
      Estates Strategy and related investment Estates strategy implementation
Suppliers of goods and services Clear briefs and efficient, IT-enabled processes Supplier interface SMART processes and procedures Procurement savings
  Opportunity to develop deeper/broader relationships with the University   Procurement policies Number of strategic partnerships
City and its communities A successful flourishing
university, raising the
profile of the city,
bringing business/
employment to the city,
and its economy
City Council contacts
and Coventry City
Partnership
Joint profile-raising £ Estates investment
      Support for City initiatives Student numbers
      Masterplans New jobs created
      Investment in Estates development and land acquisition New businesses started/attracted, and SMEs assisted
      Joint applied research programmes Funding secured for joint initiatives and research projects/programmes
      Joint engagement in cultural events and programmes