Peter McLuskie | Business and Law
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Peter McLuskie

Lecturer in Enterprise and Entrepreneurship

International Centre for Transformational Entrepreneurship
Faculty of Business and Law

Email: ab2893@coventry.ac.uk
Twitter: @petermcluskie 
LinkedIn Profile 

Biography

I am my first career was in Engineering with GEC where I spent 5 years training to be a Fabricator/Welder. Later I returned to education and gained a first class degree in the History of Design and the Visual Arts from Staffordshire Polytechnic. I went on to pursue postgraduate studies in the area of Film and TV Studies at the University of Warwick before taking up professional roles in the media sector.

I became interested in the professional journey of media practitioners, particularly the movement into self-employment and enterprise development. These interests lead to professional roles in business support and sector development in the creative and media sector. I was involved in setting up and managing two large-scale support projects, as well as devising and managing an award winning international animation festival.

My interest in teaching has been a theme throughout this journey and for the past 15 years I have been involved in part time teaching at several universities, including the University of Warwick, Worcester University, Derby University and The Open University. In 2015 I accepted a full time teaching role at Coventry University where I teach modules on creativity, innovation and business start-up.

Qualifications
  • International Enterprise Educators Programme (IEEP),  Fellow, 2016
  • Creative Business Management, BTEC, Matthew Boulton College, 2003
  • PhD History of British Youth and Music Television, University of Warwick, 1998
  • Film & TV Studies MA, University of Warwick, 1994
Research interests

My current research interests include Creative Entrepreneurship and the role of Effectuation. I am currently jointly supervising a PhD candidate who is exploring cultural entrepreneurship.

Recent outputs and publications

  • McLuskie, P (2016) Revealing the entrepreneurial potential in arts students Experiential Entrepreneurship Exercises Journal, Volume 1,  Issue SI-ETC, 16-20
  • McLuskie, P (2016) Building contacts & widening circles, Experiential Entrepreneurship Exercises Journal, Volume 1, Issue SI-ETC, 21 - 25
  • McLuskie P (2016) Enterprise education & creative arts students: a new perspective, ECSB Enterprise Education Conference, 11 – 13 May 2016, Leeds, UK
  • McLuskie, P. (2014) 'Mentoring Tips’. The Guardian [Online] 11 March 2014. [11 November 2015]
Teaching modules
  • Be your own Boss
  • Creativity, Ideas Development and Evaluation
  • Developing Your Personal Enterprise Skills
  • Personal Enterprise Development
  • Running a Business
Areas of Expertise
  • Business start up
  • Cultural Entrepreneurship