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Working at Coventry University

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Lara Spiteri-Cornish

Senior Lecturer in Marketing


Lara is a Senior Lecturer in Marketing, specialising in Consumer Psychology.  She is also Recruitment tutor for the Marketing and Advertising Department.  Lara’s current teaching responsibilities include Consumer Behaviour (undergraduate and postgraduate) and Communication Psychology (undergraduate).  She also supervises dissertations at undergraduate and postgraduate levels. Her research deals with issues of health and wellbeing, with specific focus on food consumption, health campaigns, advertising to children and ethical consumption. Her work in these areas appeared in Journal of Consumer Behaviour, Association of Consumer Research and International Journal of Advertising.  Lara is a partner on a research project funded by the European Commission (Framework 7) that investigates implications of drug control policies on well-being of individuals across the drug supply chain (including production, trafficking and consumption).

  • PhD, Warwick Business School
  • MSc Management with Marketing, University of Bath
  • Postgraduate Certificate in Higher Education, University of Malta
  • Diploma in I.T., University of Malta,
  • BSc Psychology with Honors, University of Malta
  • Consumer Behavior (undergraduate)
  • Consumer Behavior (Postgraduate)
  • Communication Psychology
  • Advertising Psychology
  • Psychology of Persuasion
Professional responsibilities
  • Ad-hoc reviewer for British Food Journal, European Journal of Marketing, Journal of Marketing Management
  • Reviewer for Association for Consumer Research; Academy of Marketing; Public Policy and Marketing, EMAC
Research interests
  • Health and Wellbeing
  • Advertising to Children
  • Psychology of Food Consumption; Consumption of  Functional Foods
  • Impact of Health Campaigns
  • Ethical Consumption
  • Unintended Consequences of Drug Control Policies
Selected Outputs

Spiteri Cornish, L. (2012) “It’s good for me, it has added Fibre! Examining the Rationale behind Functional Food Consumption.” Journal of Consumer Behaviour.

Spiteri Cornish, L. (Forthcoming) “Ethical Consumption or Consumption of Ethical Products? An Exploratory Analysis of Motivations behind the Purchase of Ethical Products”, Association of Consumer Research.

Spiteri Cornish, L (2013) “Mum, Can I Play on the Internet?” Parents’ Understanding, Perception and Responses to Online Advertising Designed for Children,” American Psychological Association Conference, Honolulu. 

Spiteri Cornish, L. (2013) “How do Healthy-Eating Campaigns really work? The Impact of Vague vs. Specific Healthy-Eating Messages on Dietary Change,” American Psychological Association Conference, Honolulu.

Spiteri Cornish, L. (2012) “Re-defining Healthy-Eating in the new Nutritional Paradigm,” Social Marketing Advances in Research and Theory, Vancouver.

Spiteri Cornish, L. (2012) Taking the Easy Way Out: Healthy-Eating Campaigns, Self-Efficacy and Functional Food Consumption,” AMA Marketing and Public Policy Conference, Washington DC.

  • Research partner on Framework 7 project “Grasping the Links in the Chain: Understanding the Unintended Consequences of International Counter-Narcotics Measures for EU”. Collaboration with: University of Glasgow (project lead); Coventry Business School; Centre National de la Recherche Scientifique (France); Universitaet Potsdam (Denmark); Visible Hand Research (Netherlands); School of Oriental and African Studies (University of London).
  • Research Sabbatical Fellowship Award - 2011, Coventry University. 
Lara Spiteri-Cornish
Contact me:


Coventry Business School

William Morris Building

Room: WMB27

Telephone: +44 (0) 24 7688 8477