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Coventry University has linked up with the Princess Royal Trust for Carers to participate in a major charity fashion show at the Royal Lancaster Hotel in London during London Fashion Week on 21 September 2010.

One of the UK’s leading fashion designers, Alvin Loy has been mentoring students on Coventry University’s fashion course and has hand-picked some of them to take part in this show which takes place during one of the biggest dates in the fashion calendar.

The Graduate Fashion Show on Tuesday 21 September takes place before the main evening fashion show “The Big Reveal” which Alvin Loy has designed himself and will be attended by key people from the fashion world and VIP guests.

Ann Muirhead, the Principal Lecturer in Fashion at Coventry University said this was an opportunity of a lifetime for the students:

“We staged our own successful end of year fashion show in June in Coventry which received wonderful reviews. This show in London, during London Fashion Week, could be a turning point in the careers of our student designers and get them noticed by fashion industry.”

Although Coventry University’s fashion course is relatively new, it has already generated a number of graduates that are now working in the industry.

Ann Muirhead added:

“The fashion course is in its fourth year and demand for places has gone up by 200% since it started. Most of our graduates from last year have gone on to work in the industry and are designers for some well-known high street stores. One student in particular, Kevin Geddes, won a major award in his second year and is now working with top designer, Richard Nicoll in London and has just done a major catwalk show with him.”

The Princess Royal Trust for Carers annual fashion show generates thousands of pounds for the charity and guests coming to Coventry University’s afternoon fashion show will also be making a donation to the cause as well.

The fashion students showing their collections in London are:

Leila Abdullahli Ali, Nazneen Arshad, Yuen Kei Chan, Naomi Clark, Natalie Colley, Dawn Edwards, Monika Hajdus, Jennifer Hawkes, Sundas Hussian, Amanda Jones, Aisha Mahmood, Amy Moreton, Katherine Neary, Laura Olliver, Maria Pervez, Komal Sagu, Maisie Troughton and Mariyam Zakaria.

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For further information, contact Ali Bushnell, External Press and Media Relations Officer on 024 7688 8245.