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CU Coventry is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. We offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We also have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. For both students and staff alike, now is an exciting time to join CU Coventry.

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Tourism & Hospitality Management BA (Hons) 2017/18 entry

Course code:

TBC

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2017
November 2017
January 2018
February 2018
April 2018
June 2018

Fees:

Get in touch

+44 (0) 24 7765 8787


Overview

Tourism and hospitality is a large and ever-expanding industry, benefitting from consistent year-on-year growth in the UK. It supports millions of jobs in England and is worth billions to the UK economy.

This industry is fast paced and challenging, requiring flexible, hardworking and determined individuals to head the evolving industry. If you enjoy diverse working conditions, networking with people of all cultures and using creativity and discipline in everything you do, this rewarding and exciting industry could be perfect for you.

Students who study this course benefit from varied career prospects. As a broad and widely-respected degree, you are not limited to careers in just the tourism sector. As this course incorporates business and management as well, you could progress into the hotel industry, events management, travel operations and more.

Why CU Coventry

We are committed to delivering a modern university experience to all our students. Our unique timetable and teaching structure gives you flexibility and our small class sizes ensure students receive plenty of contact hours with tutors. We are also dedicated to making higher education accessible and enjoyable to everyone, so we kept our fees low, our timetable structured and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

Employability

Dedicated Careers & Employability department who will assist you in finding employment

Top Quality Courses

Taught by industry professionals, awarded by Coventry University

No End of Year Exams

Our modern teaching techniques mean no last-minute cramming and less stress

Professional Recognition

Specific courses contain additional industry recognised qualifications from awarding bodies

Your course in pictures

Accreditation and Professional Recognition

The Confederation of Tourism and Hospitality (CTH) is the UK’s leading specialist professional awarding body for qualifications in the growing hospitality and tourism sector. Graduates are awarded a Level 6 Advanced Diploma in Tourism Management, a professionally recognised qualification.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management Student

Course information

Tourism is a key area of both the domestic and global economy.

As such, there is a real demand for talented individuals who understand the management of tourism and hospitality businesses and who can think about business development. This course is designed to make sure that our graduates are the talented and knowledgeable individuals needed, providing you with the skillset to be successful in this growing market.

2nd

Coventry have been rated 2nd in The Guardian University Guide for Tourism, Events and Hospitality for 2016.

Course Specification
Download PDF (659kb)

Modules

Overview

Students are introduced to the impact of globalisation on countries, cultures and the tourism and hospitality industry. This introductory year aims to provide a comprehensive understanding of the key issues and problems in the contemporary development of hospitality and tourism. You’ll explore management and marketing principles, the global arena and tourism basics, gaining a solid foundation for progression into years two and three. Students who complete year one are awarded a Higher National Certificate (HNC) in Tourism & Hospitality Management.

Modules

  • Understanding the Global Hospitality and Tourism Industries

    Looking at internal and external factors you will consider the global aspect of tourism and hospitality. As an introduction to the course, you will look at cultural diversity with the interactions and practices of an international company coming to the UK. You will also understand the basics of how to analytically examine a company.

  • Hospitality Operations

    You will learn about the day-to-day business planning and operations from a managerial point of view. You will cover revenue, returns, health and safety, allergies, staff training and more. Considering all operations, you will also analyse the effectiveness of operations management practices, discussing approaches to achieve and monitor operational effectiveness.

  • Tourism Geographies

    Developing general geographical knowledge, you will explore the importance of landmarks and tourist attractions. This will include a variety of destinations, tourist types and characteristics. This module also examines the impact of tourism on the country, including an examination of the social, cultural, geological and geographical features of tourist destinations. 

  • Marketing and Financial Management in Hospitality and Tourism

    Aligning with the financial aspects covered in the operational modules, you will look at fully integrated marketing responses at all levels, with the importance of branding and customer loyalty. This is connected with the importance of fiscal management and the need for a thorough understanding of revenue, profit and loss and capital investment.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Find out more about the CU offering.

Overview

Students will learn to identify key theoretical and sociological approaches and analyse the ways in which social factors and institutions are constructed and represented. Students who complete year two are awarded a Higher National Diploma (HND) in Tourism & Hospitality Management.

Modules

  • Strategic Marketing for Hospitality and Tourism

    Whilst focusing on contemporary management issues, you’ll discuss the changing nature of marketing from a strategic perspective. There’s a real focus on brand identification and the importance of customer service, so you’ll develop a planned and focused approach to long-term marketing campaigns including digital, social media and traditional marketing efforts. 

  • Human Resource Management in Tourism and Hospitality

    A fundamental element of operational performance in the tourism and hospitality sector. You’ll be introduced to aspects of human resource management. Gaining the skills required for successful people management, you will see how transferable skills are implemented to improve business operations. 

  • Sustainable Tourism and Destination Management

    In this module, you can expect to build knowledge on the emergence of alternative types of tourism and ethical practices as antidotes to traditional modes of mass tourism. The specific aims of this module are to investigate the multiple connections between different types of tourism, their uses and impacts on environments. The emergence of new more sensitive and apparently more sustainable forms of tourism.

  • Crisis Management and the Impact on the Global Hospitality and Tourism Industry

    This module will examine crisis management in tourism and hospitality from the consumer and stakeholder viewpoints, whilst highlighting the impact of pertinent media management. Crisis management engages students critically with relevant theories and principles, as they relate to modern events such as virus outbreaks, attacks and tsunamis which have shaken customer confidence.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Find out more about the CU offering.

Overview

Sandwich and placement years give you the opportunity to gain further insight into the industry or career you are seeking to follow. This enables you to contextualise the theoretical models and concepts discussed in the classroom in the workplace. Furthermore, if you choose to take advantage of a placement or sandwich year, this version of the degree will help to increase your employment prospects by acquiring skills and gaining an understanding of what employers expect of graduates. Previous students of this course have gained internships domestically and internationally at global companies such as the Cosmopolitan Boutique Hotel in Spain.

Overview

This year you are working at a professional level, taking on a managerial perspective and clarifying your leadership skills. You’ll be building on the culmination of knowledge gained in previous years and focusing on transferable skills including project and time management. Centring on executive topics, you’ll cover events management, strategic business and present a professional-level consultancy project. You’ll be confident in your own development planning and demonstrate commitment to your continuous improvement as an aspiring manager of teams. Students who complete year three are awarded a BA (Hons) Degree in Tourism & Hospitality Management.

Modules

  • Emerging Issues in the Tourism and Hospitality Industry

    Focusing on the current global market, this module explores recent research on the evolution of tourism policies, strategy making, implementation and measurement. You’ll have clear awareness of major, current, theoretical and policy issues. You’ll also cover tourism regulations and how they fit into contemporary policy and governance frameworks.

  • Strategic Business Impact

    As a manager within a hospitality or tourism organisation, decisions taken must consider the internal business and macro environment. You will put your skillset to the test, undertake an analysis of the wider business environment and consider how to utilise outcomes to shape decisions made as part of a leadership team.

  • Management Project

    The independent project is a strategic endeavour, to demonstrate that business success in the industry is the product of efficient collaboration of key elements. 

  • Event Management

    The module provides a theoretical and practical approach to planning, managing and evaluating events in the tourism and hospitality industry. It examines the skills necessary to become a successful events manager, such as marketing for events, financial reporting, project planning, event bidding and consumer behaviour. Excitingly, the practical application of learning includes arranging and hosting a real event for final year students.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Find out more about the CU offering.

12th

Coventry University is ranked 12th in the UK in the Guardian University Guide 2018. CU Coventry is part of the Coventry University Group.

In more detail...

  • Upon completion of this course, you will receive a qualification awarded by Coventry University, which is ranked 12th best University in the UK in the Guardian University Guide 2018. Coventry University were also awarded Gold rating in the Teaching Excellence Framework (TEF) in 2017.
  • Coventry University have been rated 2nd in The Guardian University Guide for Tourism, Events and Hospitality for 2017.
  • You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability department.
  • An opportunity to study at our different locations across the UK, in Coventry, London and Scarborough.
  • We keep our fees low to make higher education more accessible to everyone. This means you benefit from an amazing modern university experience, at a competitive price.
  • Small tutorial group sessions of up to five people ensure that you receive the mentoring help and support you need, whenever you need it.
  • We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
  • Hands-on experience of organising your own event in your final year, which is supported by the university.
  • Free student membership of The Confederation of Tourism and Hospitality for final year students.

People
People are such a critical success factor within both sectors, it is essential you develop an appreciation of Human Resource Management (HRM) and the theories related to planning, recruitment, motivation and training. You will also look at performance management and employment legislation and regulations.

Tourism
You will critically evaluate the emerging theme of sustainable tourism by examining real-world examples. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as marketing, product development, subcontractor relations, the role of non-governmental organisations (NGOs), consumer relations and ethical consumerism.

Finance
You will look at the sources, uses and management of finance, the use of accounting and other information systems for the management of hospitality and tourism. You will learn the financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate also, along with accounting principles.

Marketing
You will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational requirements of both sectors with a critical consideration of marketing strategy, including the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors.

Entrepreneurship
You will be required to consider all aspects of hospitality, travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.

This course is available as a full-time three year or optional four-year sandwich course, the latter incorporating a work placement or study year in a related field. Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work.

We also operate an open-door policy, with additional availability via email and our online learning platform, Moodle.

Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.

Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which take place at the end of each six-week block.

Breakdown of final grade assessment (approximate):

  • 80% Coursework
  • 20% Interactive Assessments

80% assessed by coursework

On completion, you will be able to:

  • Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of policies, strategies and processes within a changing environment.
  • Critically appraise theories related to the development of a tourism management strategy including, the risk factors that need to be considered in the development of a successful strategy, such as, country, currency, cultural and competitor risk.
  • Develop appropriate research, alongside the ability to undertake reliable market research activities.
  • Operate, lead and collaborate in a team to solve problems of a practical (experimental) nature and to provide appropriate solutions.
  • Apply appropriate presentation and evaluation tools to establish the significance of research data produced.

Full-time students receive 18 hours of teaching each week.
Classes are split into two categories:
Morning - 9am-1pm
Afternoon - 2pm-6pm

We hold tutorials in groups no larger than 5 every week. These sessions are mandatory and ensure you receive detailed feedback about your work, go into depth on specific topics and have any of your burning questions answered.

Groups are kept at an average of 25-50 students per class. This way, students can take advantage of small numbers to increase contact time with lecturers.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management Student

Entry Requirements

Global Hospitality & Tourism Management Higher National Certificate (HNC)

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Global Hospitality & Tourism Management Higher National Diploma (HND)

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Global Hospitality & Tourism Management BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All HNC/HND/Degree courses require at least two A2 level or a BTEC equivalent qualification.

What if I don’t meet the entry requirements?

If you don’t meet the entry requirements for this course, we offer a number of programmes to help you secure a place. Successful completion of one of the below programmes guarantees you a place on a degree course with us, subject to meeting specified criteria.

Foundation Year

This degree programme has an integral stage 0 attached to it, so if you do not meet the entry requirements you may enter at the foundation level. Successful completion of our Business Foundation Year will guarantee you progression onto this degree programme.

Access to HE Course

Access to HE courses aim to bring your academic skills and topical knowledge up to optimal standard for higher education study. If you undertake an Access to HE course and then successfully complete a degree programme, the remaining balance of your Advanced Learner Loan will be written off. Successful completion of our Business Studies Access to HE course will guarantee you progression onto this degree programme.

Global Hospitality & Tourism Management Higher National Certificate (HNC)

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Global Hospitality & Tourism Management Higher National Diploma (HND)

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Global Hospitality & Tourism Management BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All HNC/HND/Degree courses require at least two A2 level or a BTEC equivalent qualification.

What if I don’t meet the entry requirements?

If you don’t meet the entry requirements for this course, we offer a number of programmes to help you secure a place. Successful completion of one of the below programmes guarantees you a place on a degree course with us, subject to meeting specified criteria.

Foundation Year

This degree programme has an integral stage 0 attached to it, so if you do not meet the entry requirements you may enter at the foundation level. Successful completion of our Business Foundation Year will guarantee you progression onto this degree programme.

Access to HE Course

Access to HE courses aim to bring your academic skills and topical knowledge up to optimal standard for higher education study. If you undertake an Access to HE course and then successfully complete a degree programme, the remaining balance of your Advanced Learner Loan will be written off. Successful completion of our Business Studies Access to HE course will guarantee you progression onto this degree programme.

Global Hospitality & Tourism Management Higher National Certificate (HNC)

64 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Global Hospitality & Tourism Management Higher National Diploma (HND)

80 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

Global Hospitality & Tourism Management BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All HNC/HND/Degree courses require at least two A2 level or a BTEC equivalent qualification.

CU Coventry welcomes international students from all around the globe. If you are an international student and are interested in applying for a Foundation Year, HNC, HND or Degree course you can do so by completing our online application form.

Once your application form has been processed you will receive the outcome of your application via your given email address.
Please be aware you will need the following information in order to make your application:

  • All academic transcripts
  • Copies of degree/diploma certificates or work reference if employed
  • One academic reference
  • Be trained to English language proficiency level IELTS 6.0 (HNC - year 1/HND - year 2) or IELTS 6.5 (Degree/Top Up - year 3).
  • Your personal statement
  • Copy of your current passport

Unconditional offers

We want to recruit the best students to CU Coventry. We assess an applicants' past, current and predicted performance and commitment to the course, and we may feel that it is appropriate to reward consistently high-achieving students with an unconditional offer to CU Coventry. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join CU Coventry.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. Requirements for specific courses differ and not all degree courses will be taking part in the scheme. The unconditional offer will be confirmed once a selected applicant has made CU Coventry their firm choice.

CU Coventry has assessed that you can achieve the required grades and we have demonstrated this belief by making you an offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your offer.

We will consider other qualifications for a pre-result unconditional offer if you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: The International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So, if you don’t meet your predictions then your place is still guaranteed. However, we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

No, the unconditional offer is only available to those who will take up their place in the year for which they applied.

If you don’t meet the entry requirements for this course, we have a number of programmes which upon completion, automatically qualifies you onto a place on this degree course, such as Foundation Years or Access to Higher Education Diplomas.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management Student

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2017

£6,009 (per year)


November 2017

£6,009 (per year)


January 2018

£6,009 (per year)


February 2018

£6,009 (per year)


April 2018

£6,009 (per year)


June 2018

£6,009 (per year)


Starts

Fee


September 2017

£6,009 (per year)


November 2017

£6,009 (per year)


January 2018

£6,009 (per year)


February 2018

£6,009 (per year)


April 2018

£6,009 (per year)


June 2018

£6,009 (per year)


Starts

Fee


September 2017

£8,725 (per year)


November 2017

£8,725 (per year)


January 2018

£8,725 (per year)


February 2018

£8,725 (per year)


April 2018

£8,725 (per year)


June 2018

£8,725 (per year)


Full-time (UK/EU)

For the academic year 2017/18, each six-week block will cost £1,502.25. A full academic year is made up of four of these blocks, so this means that a normal full-time year is £6,009. This covers some of your learning materials, access to the CU Coventry Library & Learning Services, all your classes and online tutorials. 

Funding

As a full-time student or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at CU Coventry from Student Finance England.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management Student

Career prospects

As one of the strongest sectors in terms of growth and employment opportunities, the tourism industry brings £106 billion to the UK economy. With a degree in tourism, you have the opportunity to move into a wealth of careers, such as management, marketing, business and even crisis management.

97%

of our students were in work or further study six months after they left university.

Destination of Leavers from Higher Education (DLHE) 2016

Where our graduates work

Graduates have gone onto further study in business, advertising, public relations, enterprise and branding at institutions across the UK and internationally. Graduates from the CU Coventry Tourism & Hospitality Degree course have gone on to work successfully in leading, global companies such as the Marriott Hotel, Whitbread and Birmingham Airport.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management Student