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International Event and Hospitality Management BA (Hons) Top Up 2018/19 entry

Course code:

FBLU016

Study options:

1 year full-time
2 years full-time

Location:

Coventry University

Starting:

September 2018

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

If you have qualifications in this industry, our international course can boost you to degree level in Event and Hospitality Management.

One of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major employer around the world. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully. 

This course, aimed at students from outside the UK, and enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one or two years, it reflects the international nature of the hospitality and event industries and incorporates the advanced study of the advanced study of business English.

Coventry University is ranked 2nd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2016 and 35th in the world by Eduniversal 2016. As members of the Association of Event Management Education (AEME) and EuroCHRIE, the Tourism and Hospitality Educators, we follow industry trends closely and course content has been designed to meet the needs of the industry. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is recognised by the following professional bodies:

Association of Event Management Education (AEME)


Chartered Association of Business Schools


European Foundation for Management Development (EFMD)

What our students say...

As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.

The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”

Yue Xu, China, BA International Event and Hospitality Management, third year student in 2016/17

Course information

This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.

This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.

We combine the study of events marketing with hospitality management theory, providing a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.

We will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and latest research or share experiences from both national and international contexts. 

Problem-based exercises, discussions and presentations are just some examples of how you will learn. You may be working independently or as part of a wider team to deliver a live event for instance.

You should learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We’ll also study the concepts, characteristics and operations of events and, particularly from a commercial perspective.

Modules

Overview

Modules

  • Sport and Event Entrepreneurship

  • Corporate Planning and Event Marketing

  • Academic English for International Business

  • CSR in Sport and Events

  • Live Event Management

  • International Hospitality Operations Management

Overview

Modules

  • Strategic Management in Sport and Events

  • Strategic Sport and Event Marketing

  • Advanced Business English for International Students

  • Venue Operations Management

  • Contemporary Issues in Hospitality Management

  • International Event Management

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as a committee member of the Association of Event Management Education (AEME).
  • Membership of the Association of Event Management Education (AEME), Chartered Association of Business Schools (CABS), European Foundation for Management Development (EFMD) and EuroCHRIE – the Tourism and Hospitality Educators.
  • Ranked 2nd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2018 and 35th in the world by Eduniversal 2016.

Research-informed teaching delivered by staff with expertise in hospitality operations and conference management.

Your main study themes are:

  • Event management: We cover the core principles and practices of management, but in the context of organising events. You gain a solid understanding of live event management and corporate social responsibility (CSR), both critically important when managing professional events.

  • Business Management: Covers the principles of strategic marketing and strategic management. You should gain an appreciation of the importance of hospitality operations management and how organisations plan for adapting to a constantly changing business environment.

  • Advanced English for Business: Aims to develop your English language knowledge and skills to a level where you can operate effectively and independently within the hospitality industry. The emphasis is on extending your practical reading, writing, speaking and listening skills.    

This course is available on a two-year or one year (entry to level 3) full-time basis only.

Teaching is based on a series of lectures and workshops, typically breaking off into smaller seminar groups to discuss and debate a chosen theme or subject area. We will aim to discuss current issues in event management and regularly invite people currently working in the events industry to share their experiences and views.

Previous guest speakers have included luxury wedding planners and event designers, health and safety experts responsible for festivals, professionals from the Royal Opera House, National Events and Intelligence Unit, Pandora Events and Eventsforce. This is designed to help you to build your professional networks with a view to applying for future placements or employment.

Your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course.

The learning outcomes of modules, assessments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

On average, you will undertake one exam each semester. The rest of your coursework assessment focuses on developing the transferrable skills you can later use in work, such as business plans, reports, presentations, blogs, videos and assessment centres. Assessments feature a mixture of group and individual work, important to develop teamwork and leadership experience.

An estimated percentage breakdown of your final grade assessment is as follows:

Stage 2:

  • Individual reports: 33%
  • Presentations: 20%
  • Exams: 7%
  • Other: 40%

 

Stage 3:

  • Individual reports: 42%
  • Exams: 17%
  • Portfolio: 17%
  • Other: 24%

33% assessed by individual reports

On completion, you should have knowledge of:

  • The holistic nature of an international business organisation.
  • How to apply business principles to event venues.
  • The concepts and characteristics of international events and hospitality, their products and facilities.


On completion, you should be able to:

  • Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format.
  • Analyse and produce event management solutions to appropriate business decisions.
  • Apply appropriate techniques to solve a range of different international business, event and hospitality management problems.

In a typical teaching week, you will have up to 15 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: up to 3 hours of industry contact, field visits, personal mentoring and surgery hours on average each week.
  • Medium group teaching: 6 hours of seminars and workshops each week.
  • Large group teaching: 6 hours of lectures each week.

In addition, you will be expected to undertake a further 22 hours of self-directed studying and revising in your own time, including some guided study using handouts and online activities.

You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body helps to facilitate a multicultural learning environment in which you will share experiences with staff and students from many different countries. However, the fundamental nature of this course is international in its outlook, studying the event and hospitality industry in different countries and cultures.

We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. 

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.

The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”

Yue Xu, China, BA International Event and Hospitality Management, third year student in 2016/17

Entry Requirements

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You must have successfully completed years 1 and 2 of an equivalent course

Select your region to find detailed information about entry requirements:

English as a Foreign Language An IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our students say...

As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.

The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”

Yue Xu, China, BA International Event and Hospitality Management, third year student in 2016/17

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

£12,600 (per year)


What our students say...

As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.

The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”

Yue Xu, China, BA International Event and Hospitality Management, third year student in 2016/17

Career prospects

The hospitality and events industries are booming and graduate prospects are excellent – there are 9.5 million workers employed in the hospitality industry within the EU alone.

From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements. We provide volunteering opportunities at a number of local events organisations – Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish. 

You will have the support of dedicated Personal Employment Tutors, who are industry trained. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres

Where our graduates work

Graduates on our full-time degree courses have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena and Pandora Events. 

What our students say...

As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.

The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”

Yue Xu, China, BA International Event and Hospitality Management, third year student in 2016/17
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.