Sport Marketing BA | 2018/19
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Sport Marketing BA (Hons) 2018/19 entry

Course code:

FBLU014

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2018

 

Fees:

2018/19 Fees - TBC* (2017/18 Fees - £11,927)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

This course aims to cover key aspects of sport marketing in a changing global environment as the sports industry continues to grow.

Supporting over 450,000 jobs in the UK, sport has become over the last five years a £20bn industry in the UK, but experts believe this is just the beginning as more money flows into this sector. World-class events such as the Rugby World Cup and the seemingly endless growth of football have made the-business of sport one of the fastest growing sectors in the UK and, as the sports industry continues to grow in size and complexity, there is increasing demand for qualified sports marketers and managers. 

Sport marketing allows organisations to associate their brands and products with the excitement, enjoyment and admiration that audiences assign to games and athletes. The sport industry, as a whole, derives its promotional techniques from other fields such as advertising, public relations and marketing management.

There is a focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. This course aims to provide you with an in-depth knowledge of key aspects of sport marketing in a changing global environment. With our excellent work placement, study abroad and volunteering opportunities, you should be well prepared for an exciting career in this vibrant field. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

European Foundation for Management Development (EFMD)


Chartered Association of Business Schools

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Course information

During this course, you’ll be introduced to the diverse world of sports marketing. We’ll explore the role of sport business and the growth in sport digital marketing by organisations keen to engage with consumers.

We’ll also cover branding, sponsorship and public relations using real life case studies, as well as discovering the theory behind consumer behaviour and how sport organisations develop their marketing strategies. We’re looking for dynamic and critical thinkers with a strong interest in sport, marketing and management.

100

of our students are satisfied with the quality of the course

NSS, 2016

Course Specification
Download PDF (364Kb)

Modules

Overview

In the first year, we will introduce you to the fundamental sport marketing principles and get you thinking about how to manage sport businesses and organisations whilst learning about management and leadership and the latest innovations In digital marketing. You should gain an understanding of the processes, strategies and techniques involved In global sport marketing by identifying links between theory and the real world, as well as opportunities to discuss emerging trends such as the recent Interest In football from China. You should also develop an appreciation of the business principles behind the sport marketing industry and evaluate the impact sport makes on a country's economy.

Modules

  • Academic and Professional Skills

  • Introduction to Sport Business

  • Introduction to Sport Marketing

  • Management and Leadership

  • The Sport and Event Business Environment

  • Introduction to Sport Digital Marketing

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In your second year, we'll aim to deepen your knowledge and cover topics ranging from sport marketing management to sport consumer behaviour. Depending on where your interests and career goals lie, you can choose optional modules Including sport policy and governance, sport marketing insights and CSR in sport and events.

Modules

  • Sport Marketing Management

  • Developing a Professional Identity

  • Research Methods

  • Managing Sport Events

  • Sport Consumer Behaviour

  • Optional Modules

    1 of the following:
    • Sport Policy and Governance
    • Sport Marketing Insights
    • CSR in Sport and Events

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to apply to undertake a study/work abroad year or a work placement.

Our links with sport organisations locally, nationally and internationally provide extensive opportunities. Previous students have worked at the Football Foundation, Octagon, Coventry City Football Club, Fulham FC, Tottenham Hotspur FC, 5portConnect and Tower in the Cayman Islands!

Modules

Overview

In the final year, you will be expected to take a more strategic approach to sport marketing, considering how best to overcome some of the constraints associated with fluctuations in demand for sport and event products and services.

You will explore ways in which marketing communications con effectively manipulate and respond to demand in the delivery of products or services whilst getting started on your final year project or you can opt to complete a consultancy project for a real client and your chance to really make a difference within a sport organisation.

Modules

  • Strategic Management in Sport and Events

  • Managing Your Career

  • Branding and Sponsorship

  • Sport PR and Media

  • Optional modules

    2 of the following:

    • Sport and Event Research Project
    • Sport and Event Consultancy Project
    • Sport and Event Entrepreneurship
    • Sport Event Legacy

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Opportunities to apply for a work placement and industry experience through client projects and volunteering so that you build your professional network and increase your employability
  • Practical experience developed from field visits and extensive volunteering opportunities within the sport industry that give you a platform to apply your sport marketing theory
  • Experienced teaching staff, with mix of academic and industry experience, including sports marketing companies and managing sport venues.
  • The opportunity to apply for a study semester in one of our associate universities in Europe, the United States or Australia
  • The opportunity to attend international seminars delivered by our collaborative partners in Germany, Holland and Russia

Outstanding track record for graduate employability with 92% of graduates In work or further study after six months (DLHE 2015/16).

The course has two main study themes:

  • Sport marketing; We examine the speclal nature of sport marketing and the key concepts involved in marketing wlthln the context of sport, sport sponsorship and the distribution and globalisation of the sport product. We consider sport marketing and sport sponsorship from a strategic perspective, as well as examining the organlsation, implementatlon, management and confrol of marketing in sport. You should gain an appreciation of the importance of customer satisfaction as a key feature of the marketing process, as well as crltlcal success factors for success, such as market segmentation, the marketing mlx and promotional strategies. 

  • Management disciplines: From how to manage people and volunteers to understanding flnancial and marketing data, a successful sport marketer needs a sound grasp of these key principles. That's why you'll learn about people management and financial management on the course, but always in the context of sport.

This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is an opportunity for you to apply to undertake either a study/work abroad year or a work placement. 

Teaching is based on a series of lectures and seminars. We also make use of international sport marketing case studies to demonstrate practical, real-world problems. 

During our annual Guest Lecture Week, you will hear from industry experts and previously these have been drawn from Oaks Consultancy, Adidas, St. George's Park, The Football Foundation, Opta, Manchester City FC and British Wheelchair Basketball.

An estimated percentage breakdown of how your final grade is assessed is as follows:

  • Reports: 33%
  • Exams: 10%
  • Portfolio: 15%
  • Other: 42%

In order to qualify for the award of Bachelor of Arts, a student must satisfy the University requirements of 360 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits. 

36% assessed by reports

On successful completion, you should have knowledge of: 

  • The nature of sport marketing agencies. 
  • The development needs and intentions of sport organisatlons and communities. 
  • Sport policy and governance on a domestic and internatlonal context. 
  • How to apply sport marketing principles in practice. The concepts and characteristics of sport marketing 


On successful completion, you should be able to: 

  • Apply business principles to sport organisations 
  • Apply appropriate management concepts to solve a range of different sport marketing problems.
  • Analyse sport marketing data and provide business solutions. 

In a typical week you will have up to 15 contact hours of teaching and this will break down as:

  • Personal tutorial/small group teaching: 3 hours of industry contact, field visits, personal mentoring and surgery hours each week;
  • Medium group teaching: 6 hours of industry contact, field visits and group sessions each week;
  • Large group teaching: 6 hours of lectures, seminars and workshops each week;

You will be expected to complete 22 hours each week studying and revising in your own time, including some guided study using handouts and online activities.

Sport is becoming an increasingly global industry, so it is vltal that graduates understand the differing cultures in different countries. 

Throughout the course, we consider sport marketing within an international context, drawing on case studies from throughout the world, such as from the global interest ln Premier League football, to innovative marketing techniques in South American sport. 

Our International associations with Universities not only allow you to apply to go abroad as an exchange student for a year, but also to take part in international workshops and conferences, where you will have the opportunity to work with students and meet international experts from the sport management and sport marketing sectors. 

We have global partners in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia, which provide exciting opportunities for volunteering abroad. For example, we have taken students to work at the Rugby World Sevens tournament in Moscow and Going Global Conferences in Dubai, Miami and Cape Town.

You'll have opportunities to visit international sport venues, which have previously Included Croke Park and Aviva Stadium in Dublin, Nanjing Olympic Sports Centre (China), Luzhniki Stadium (Russia) and the Dubai International Cricket Stadium. We also invite international speakers from global organisations such as Adidas and the International Cricket Council.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Entry Requirements

University Course Code: N501
A Level BTEC IB Diploma GCSE requirement
BBC DMM 29 points
5 GCSEs at grade A*–C including English, Mathematics, or specified equivalents.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit. Plus GCSE English Language at grade C and GCSE Mathematics at grade B, or specified equivalents..

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: An IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

2018/19 Fees - TBC* (2017/18 Fees - £11,927) (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Additional costs not included in the fees

  • Any optional overseas field trips or visits: £400+ per trip.

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Career prospects

Our degree can also help to develop careers in sport management, sports event management, hospitality management, and in the business sector.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

100%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

Some graduates have gone on to occupy senior management positions in the sport industry but especially in sport marketing and sponsorship organisations. Examples include working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), Octagon, Manchester United FC, Manchester City FC, Oaks Sports Marketing Consultancy, the Aspire Group and local organizations such as Coventry Blaze Ice Hockey Club.

£19K

Our graduates earn an average salary of £19,000 six months after the course (DHLE 2014/15)

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.