Advertising and Marketing BA | 2018/19
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Advertising and Marketing BA (Hons) 2018/19 entry

Course code:

FBLU010

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2018

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

This professionally-accredited course is aimed at students with interests in advertising and marketing from the creative to the analytical.

A sound knowledge of these complementary disciplines will enable you to fully understand your consumers and design creative communications, which ensure they choose your brand over competitors.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Institute of Marketing

Chartered Association of Business Schools (CABS)


European Foundation for Management Development (EFMD)

What our students say...

I am impressed by the modernity of the facilities. The best thing about the teaching is that we learn from real business examples and analyse current cases.

Dominka Szot

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with the analysis tools necessary to investigate a marketing and/or advertising problem and develop appropriate solutions.

Initially, we will cover subjects designed to help you develop your understanding of business in general, as well as introductory specialisms like market research, planning and communications, which provide a solid foundation for your ongoing studies.

86%

of students agreed that our staff made the subject interesting

NSS, 2016

Modules

Overview

Modules

  • Marketing Research & Data Analysis

  • Marketing Principles and Practice

  • Employment and academic skills

  • Introduction to Integrated Marketing Communications

  • Organising For Business

  • Advertising Concepts & Practice

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Modules

  • Marketing Management

  • Consumer Behaviour

  • Career Preparation

  • Marketing Insight

  • Applied Advertising & Campaign Management

  • Digital Marketing

  • Online Presence

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Modules

Overview

Modules

  • Contemporary Marketing Issues

  • Marketing Communications Strategy

  • Career Development

  • Communication Psychology

  • Advanced Marketing Study

    Either in the format of a dissertation (3001MKT) or portfolio (3002MKT).

  • Optional modules

    1 from the following:

    • Creative Advertising Development
    • Digital and Social Media Strategy

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Guest talks from academic experts and industry professionals
  • A course which is a specialist honours degree in both advertising and marketing
  • The opportunity to participate in international visits such as Study China and the Marco Polo Programme
  • Teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching
  • The opportunity to spend a year on a paid business placement in the UK or overseas (subject to application). Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot

Current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing.

  • Advertising: you will explore creative, strategic and applied concepts, analyse current advertisements and create your own campaigns.

  • Marketing: you will study concepts such as market research and strategy, as well as specialist options like digital marketing and corporate communications.

  • Communications: you will study concepts such as stakeholder communications and communications analysis techniques, in order to support your advertising practice.

  • Research: you will learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or advertising topic of your choice. This will form the basis of your final-year dissertation.

Your course will be based on a series of lectures and associated seminars, guest talks from relevant industry professionals, practical workshop classes and personal tutorials. You will also be allocated your own academic personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.

An estimated percentage breakdown of how your final grade is assessed will vary each year from 75% coursework and 25% exams in the first year, to 67% coursework and 33% exams in your final year.

A compulsory Add+vantage module must also be completed. 

75% coursework in year one

In a typical week you will have up to 14 contact hours of teaching and this will break down as:

  • Personal tutorial/small group teaching: 2 hours of tutorials each week.
  • Medium group teaching: 8 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 4 hours of lectures each week.

In addition, you will expected to undertake 22-24 hours each week reading, studying and revising in your own time.

You will have the opportunity to gain international experience in a number of ways. Firstly, Coventry is a multicultural university and you will have the opportunity to work with students and lecturers from a wide variety of backgrounds. Next, teaching resources (such as examples or cases used in class) and activities (such as group exercises), will also reflect the international nature of the University.

Finally, your course will offer you the opportunity to spend time abroad, via programmes such as Erasmus and our numerous links with overseas, English-speaking institutions where you can spend a study year. This study year is open all students on this course.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

I am impressed by the modernity of the facilities. The best thing about the teaching is that we learn from real business examples and analyse current cases.

Dominka Szot

Entry Requirements

University Course Code: FBLU010
A Level BTEC IB Diploma GCSE requirement
ABB - BBB DDM 31-30 points 5 GCSEs at grade A*-C including English Mathematics, or specified equivalents.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and GCSE Mathematics at grade C or above.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our students say...

I am impressed by the modernity of the facilities. The best thing about the teaching is that we learn from real business examples and analyse current cases.

Dominka Szot

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£9,250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

£11,927 (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Additional costs not included in the fees

  • Any optional overseas field trips or visits: £400+ per trip

What our students say...

I am impressed by the modernity of the facilities. The best thing about the teaching is that we learn from real business examples and analyse current cases.

Dominka Szot

Career prospects

Our course is one of only a few courses in the UK that is currently accredited by the CIM for a Dual Award.

This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing. So you can graduate with an enhanced qualification.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

85%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

Previous graduates have secured exciting and rewarding jobs in the UK and overseas in marketing areas including advertising, sales, marketing and brand management in leading blue chip companies.

Other students have gone on to postgraduate academic study. We positively encourage you to undertake a year in business or a summer internship to gain experience.

£19K

Our graduates earn an average salary of £19,000 six months after the course (DHLE 2014/15)

What our students say...

I am impressed by the modernity of the facilities. The best thing about the teaching is that we learn from real business examples and analyse current cases.

Dominka Szot
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.