This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of work experience or study abroad at a partner institution.
The interactive nature of teaching and the commitment of staff are regularly praised by students, as demonstrated by the Gold rating we recently achieved in the first ever Teaching Excellence Framework (TEF) report, and in the National Student Survey (NSS) 2016, when 96% of students felt staff were good at explaining things and made the subject interesting.
Theory and practice-based lectures and seminars will develop your knowledge of a range of marketing and advertising topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions, where you can use web design software and practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications.
You will have the opportunity to regularly get involved in simulated cases which bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
We have regular guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in marketing and careers to help advance students’ preparations and prospects for employment. Marketing topics covered by recent guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency, and ITV Global Studios’ Marketing Director on working in TV and working towards your dream job.
There are also a range of field trips undertaken both nationally and internationally (subject to availability and additional costs). In the past, we have visited China, Malaysia and Dubai, and these visits not only help you to bond with your fellow students, but also provide exposure to industry on a global scale and develop your intercultural competencies.
The Faculty’s Employability and Placements Unit (EPU) will assist you in finding a suitable placement, which will enable you to put your studies into practice, gaining valuable experience of the world of work on a more significant scale than part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers. In addition, your Academic Personal Tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course.