Media Production BA | 2018/19
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Media Production BA (Hons) 2018/19 entry

Course code:

AHU021

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

January 2018
September 2018

Fees:

2018/19 Fees - TBC* (2017/18 Fees - £14,104)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

You need skill and experience to thrive in this industry and our Media Production course aims to equip you with the expertise your CV needs.

We live in a constantly changing, 24/7 multimedia landscape where anyone with a smartphone can become a broadcaster, awash with innovative trends and emerging techniques – like 5G, Internet of Things, virtual reality and mobile media.

This exciting course will keep you up-to-date with the latest sector developments, equipping you with the skills to produce work for distribution across multiple platforms and genres. We adopt a convergent media approach, familiarising you with a wide range of media, including lens-based, broadcast and digital media.

Our excellent links with local, regional, national media industries, including companies like Aardman Animations (Bristol), provide numerous opportunities for location work, site visits and talks by visiting media professionals, together with live projects and a professional experience scheme.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

What our alumni say

Studying Media Production at Coventry University was a wonderful journey. I really enjoyed the course and received great support from all the staff. Throughout my three years, I was able to develop my skills and become even more passionate about film making."

Meera Darji, BA (Hons) Media Production, graduated with a first in 2015, now Filmmaker at Meera Productions and part-time Media Production Lecturer at Coventry University

Course information

In short, you’ll learn to tell interesting stories and distribute those stories to the largest possible audience.

If you’re an aspiring media professional, our course will cultivate your digital literacy skills, enabling you to understand, engage and respond to the ever-changing global media. You’ll soon be producing professional, innovative, inspired, challenging work that gets noticed. 

We’ll help you develop your own original voice, encouraging you to see technology as an important tool so that you are not afraid to use the full range of media at your disposal to articulate that voice. 

91%

of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF (142Kb)

Modules

Overview

In your first year, you cover the core concepts of media and communication, fostering a detailed understanding of contemporary patterns of, especially digital, production and consumption of media and cultural activities. We’ll consider communications systems within contemporary global and local situations, as well as within a historical context. For example, you will look at the progression of moving image equipment, from 35mm cameras, through Super8, video, to digital and online platforms.

Embedding strong principles of media professionalism throughout your studies, you’ll be introduced to practical techniques in media production, including shooting on location or in a TV studio.

Modules

  • Key Concepts in Media and Communications

  • Developing Meaning in Media Production

  • Creating Impact in Media Production

  • Developing a Narrative

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

In the second year, you will work individually and in small production teams. You can choose from an exciting range of specialist modules, depending on where your passion and interests lie. For example, in ‘Documentary Production’, you’ll be tasked with producing a documentary assignment using visual and/or audio techniques.

You’ll explore your chosen topic in depth, originating ideas, planning production and managing a rigorous editorial process leading towards the final story. Past students have covered topics including sexual diversity, local communities, political conflicts and personal family histories.

Modules

  • Placing your Media Production in Context

  • Professional Experience

  • Rethink, React, Respond

  • Optional modules

    2 from the following:

    • Documentary Production
    • Formats Production
    • Sound and Music in the Digital World
    • Picturing the Body
    • Experimental Narrative
    • Short Film Production
    • Transcultural Film  

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement. Past students have done placements in such big studios as Aardman Animations, for example.

Overview

In your final year, you will work on your own final major project. Past students have created award-winning films. For example, Meera Darji’s documentary Transindia won the Royal Television Society (RTS) Midlands Award for best Student Factual and Laura Mobbs’s film Women of Yolanda was also shortlisted for won the RTS Midlands Award.

Modules

  • Analysing Media and Communication

  • Research and Development

  • Final Media Productions

  • Professional Practice Portfolio: Media Production

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry is ranked in the top 12 UK universities in the Guardian Good University Guide 2018.

In more detail...

  • High levels of student satisfaction – 91% overall and 92% for the quality of teaching in the National Student Survey (NSS) 2016.
  • Your own mobile tech pack, including a high-end laptop with industry-standard production software (terms and conditions apply).
  • Dedicated and flexible creative learning environments, media spaces and industry-focused studios, featuring the newly built TV studio, The Tank.
  • Access to high standard professional media equipment via our Media Loan Shop, including pro-sumer media equipment, such as Go Pros and Blackmagic cameras.
  • Opportunities for professional experience and live projects, which have in the past included student-industry collaboration with Regional BBC, Creative City, Rolls-Royce and BBC3.
  • Meet experts in new media and traditional media at our series of screenings and masterclasses with past guest speakers including media practitioners from the UK (Saskia Sutton) and USA (Reed O’Beirne, Seattle).
  • Opportunity to study abroad at one of our many international partners during a placement year, which include Zhejiang University of Media and Communications (ZUMC) in China and Jean Moulin University, Lyon, France.

Learn to use industry-standard software, including DaVinci, Adobe Premiere and Aftereffects.

Our main study themes are:

  • Media and communication: Introduces you to the meaning, importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations.
  • Media Production: Develops the skills and knowledge necessary to effectively produce and distribute a range of media objects, with an emphasis on how content, presentation and distribution methods create impact in a local, national and global context. You will examine the differences and similarities between established methods of distribution, like television, cinema and radio, alongside newer and emerging forms of distribution for increasingly diverse audiences, particularly online delivery platforms. We’ll consider the social, economic and political implications of these different modes of delivery. Learning through practice, you will be introduced to key issues within historical and contemporary international media production in order to consider and better appreciate the processes of production and how to develop meaning within various forms of media: lens-based, audio, digital media and textual communication.
  • Critical media methods: You will learn a range of research skills, including source acquisition, archival searching, close-reading of texts, critical review of published sources, media form interpretation, data/evidence analysis, discussion and argumentation.
  • Living in a digital world: You will gain practical experience working with a variety of contemporary digital media and cultural forms, ranging from moving image production, photography, sound and music production to text-based online publications. We will consider how the new forms of ‘prosumption’ involved in the creation and uses of these artefacts affect conventional conceptions of such things as ‘audience’, ‘institutional context’, the political economy of media and concepts such as ideology, meaning and pleasure in a new digital world of ‘prosumption’, ‘playbour’ and ‘prize economics’.

The course normally lasts three years when studied full-time and four to six years part-time, though you have the option to extend the course by taking a sandwich year between the second and third years on placement or study abroad. You can start in September or January.

We enjoy high levels of student satisfaction with our teaching; 97% of students felt members of staff were enthusiastic about what they teach in the latest National Student Survey (NSS) 2016. The course is delivered though project-based ‘hands-on’ learning, with a great emphasis on location work, live projects and practice activities, all with ongoing feedback. Past students have worked on projects as diverse as assisting on film sets or shooting promotional videos for production companies. Your personal tutor will review and discuss your progress with you and will be available for advice throughout the course.

Our excellent industry links enable us to host an exciting programme of guest speakers covering topics such as film production, scriptwriting, distribution and curation of moving images. You will also have the opportunity to take part in industry visits at home and abroad, where you will be able to develop your knowledge and skills through fieldwork and group projects. Previous students have visited the Berlin Film Festival, as well as the Aesthetical Film Festival held in York and several of the major galleries in London.

Teaching methods include: lectures, with associated seminars, workshops and practical classes in areas such as contemporary film practice, experimental film, scriptwriting and cinematography.

Meet our staff

Kamila Kuc

Kamila Kuc is an experimental filmmaker, writer and curator.

Read full profile

Your work will be marked according to how well you achieve the various learning outcomes, which will be clearly set out on all project briefs. Assessment forms vary and include: individual written work and presentations, the production of digital media objects, oral presentation to tutors, blogs and other online media sources, project work, oral, audio and visual presentation, reflective journals and log books, individual and group portfolios and the dissertation.

An estimated percentage breakdown of your final grade assessment is as follows: 

  • Coursework, tests, essays: 20%
  • Practical or project work: 70%
  • Presentations, posters: 10%

In order to qualify for the award of Bachelor of Arts, a student must satisfy the University requirements of 300 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits.  

70% assessed by practical or project work

On successful completion, you should have knowledge of:

  • The roles of communication, media and cultural systems within their political, social, economic and technological contexts.
  • The modes of representation and systems of learning within the contemporary social world and the ways these are shaped by issues of gender, race, class, ethnicity, disability, sexuality and nationality.
  • The historical and global contexts of media, communication and cultural systems and processes.


On successful  completion, you will be equipped with the skills to:

  • Apply the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
  • Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on the appropriateness of each form of research.
  • Critically reflect on the chosen processes of production of media artefacts and products.
  • Critically interrogate through appropriate theoretical and conceptual material the various processes of production of media and cultural texts and artefacts.
  • Demonstrate a knowledge and critical understanding of the issues of social and political citizenship, especially in relation to debates involving communication, culture and media. 
  • Work in flexible, creative and independent ways, demonstrating self-discipline, self-direction and reflexivity.
  • Gather, organise and deploy ideas and information in order to formulate arguments cogently and express them effectively in written, oral and other form.
  • Produce work which shows an effective manipulation of sound, image and/or the written word, demonstrating competences in operational aspects of media production technologies, systems, techniques and professional and academic practices.

90%

of our graduates are in work or further study six months after the course

DHLE 2014/15

In a typical teaching week, you will have up to 15 ‘contact’ hours of teaching.

This generally breaks down as:

  • Personal tutorial/small group teaching: 1 hour of tutorials (or, later, individual project supervision) each week.
  • Medium group teaching: 12 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 2 hours of lectures each week.

In addition, you will be expected to undertake a minimum of 20 hours of self-directed studying, including guided study using hand-outs, online activities in your own time.

Our course is designed to reflect the increasingly international context of media production; this is reflected strongly in the course curriculum through international trips which provide an insight into other cultures and societies throughout the world.

We strongly encourage you to broaden your theoretical, cultural and practical references, providing opportunities to broaden your horizons by living, studying or working abroad on a sandwich year. 

You will have opportunities to take part in international trips where you will be able to develop your knowledge and skills through the production of individual and group media projects. Reviewed annually, recent field trips have included: Cyprus, Hangzhou, Kenya, Los Angeles, New York, Norway, Paris, Prague, Sierra Leone and Tenerife. On all trips, you will be engaging in production projects, assisting on a local film production or making your own films using local crew.

In 2016, a group of students visited Morocco as part of the University’s ‘Changing Lives Programme’, where they undertook a range of activities from visiting with the elderly and having conversations with African migrants, Artisans and women in Sefrou about various issues affecting their home to making origami for children in the local hospital and organising an exhibition about the history of Sefrou for the locals. 

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our alumni say

Studying Media Production at Coventry University was a wonderful journey. I really enjoyed the course and received great support from all the staff. Throughout my three years, I was able to develop my skills and become even more passionate about film making."

Meera Darji, BA (Hons) Media Production, graduated with a first in 2015, now Filmmaker at Meera Productions and part-time Media Production Lecturer at Coventry University

Entry Requirements

University Course Code: AHU021
A Level BTEC IB Diploma GCSE requirement
BBB, with one from Media, Film Studies or a related subject. DDM in Media 31 points to include English at Higher level Minimum 5 GCSEs at grade A*-C including English Language, or specified equivalents.

Portfolio

You may be required to submit a portfolio/show-reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access to HE Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.

What our alumni say

Studying Media Production at Coventry University was a wonderful journey. I really enjoyed the course and received great support from all the staff. Throughout my three years, I was able to develop my skills and become even more passionate about film making."

Meera Darji, BA (Hons) Media Production, graduated with a first in 2015, now Filmmaker at Meera Productions and part-time Media Production Lecturer at Coventry University

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


January 2018

£9250 (per year)


September 2018

£9250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


January 2018

£9250 (per year)


September 2018

£9250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


January 2018

2018/19 Fees - TBC* (2017/18 Fees - £14,104) (per year)


September 2018

2018/19 Fees - TBC* (2017/18 Fees - £14,104) (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include:

  • We provide you with a high-end laptop with the latest industry standard production software, which enables you to benefit from mobile working and learning with 24/7 access (terms and conditions apply)


The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip
  • Any additional printing: £50+ per year
  • Any optional site visits and trips
  • Media consumable items: £50+ per year

What our alumni say

Studying Media Production at Coventry University was a wonderful journey. I really enjoyed the course and received great support from all the staff. Throughout my three years, I was able to develop my skills and become even more passionate about film making."

Meera Darji, BA (Hons) Media Production, graduated with a first in 2015, now Filmmaker at Meera Productions and part-time Media Production Lecturer at Coventry University

Career prospects

The ever-changing world of the creative industries demands multi-skilled media professionals, who are familiar with a range of media platforms, full of ideas and imagination, with strong ethics and levels of professionalism; these same graduate attributes our course seeks to nurture.

By studying a broad spectrum of media practice, the course is designed to equip you with the skills to work for large organisations like the BBC, as well as smaller media production companies, or to work as a freelance or independent media producer. During your second year, the ‘Professional Experience’ module requires you to undertake four weeks of professionally based activity and, throughout your course, you will develop your own professional practice portfolio to use when looking for work after graduation.

Over the years, we have developed and maintained excellent links with a wide variety of employers in the media and cultural industries. Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

90%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

The School has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, executive producer for SYCO, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies.

There is also the chance to go onto master’s level study upon successful completion of your undergraduate degree.

What our alumni say

Studying Media Production at Coventry University was a wonderful journey. I really enjoyed the course and received great support from all the staff. Throughout my three years, I was able to develop my skills and become even more passionate about film making."

Meera Darji, BA (Hons) Media Production, graduated with a first in 2015, now Filmmaker at Meera Productions and part-time Media Production Lecturer at Coventry University
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.

The tuition fees stated on the course webpage, prospectus and your offer letter will apply for the duration of your course, subject only to changes to the law or government requirement.

*Due to a delay in the UK Government's announcement of the Retail Price Index, the University is unable to set its fees for entrants in 2018 at this stage. Please note that we set fees for individual courses, and fees from previous years are no indication of fees for future years.