Responding to the massive growth of the sport industry, this specialist MBA prepares you to devise and implement operational and strategic solutions to business problems within an international sports management setting.
The course is designed to deepen your knowledge of both the nature and structure of the international sports industry. The wider, overarching set of business skills you can gain can set you up for a huge variety of careers both in and outside of sport.
We examine a range of activities that impact on sport-based businesses, such as fan engagement, sponsorship, licensing, marketing, sales and strategic alliances. We also aim for our students to build an up-to-date knowledge of current business issues, developing the broader management skills needed to meet the leadership challenges of the future, predict, initiate and manage change.
With over 5,500 students, Coventry Business School is one of the largest business schools in Europe, rated ‘excellent’ by Eduniversal and an active member of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS).
Committed to maintaining our high levels of student satisfaction, we aim to enhance your student experience through regular industry insight and interaction. Our MBA Leadership Lectures offer the chance to gain real insight into the world of business with talks from industry icons that, in the past, have included Business Woman of the Year Julie White, Co-Founder and Director of Maskarade, Dean Walton of Dragons’ Den fame, Jevon Thurston-Thorpe of Penso Consulting and Peter Robson, who is the retired Managing Director of Sun Hydraulics.