International Sport Management MBA | 2018/19
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International Sport Management MBA 2018/19 entry

Course code:

BEST044

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2018

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

The Master of Business Administration (MBA) is an internationally recognised business qualification. Many businesses view it as essential to secure managerial positions in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change.

This MBA International Sport Management programme is designed for those seeking to embark on or advance a career in the rapidly expanding sports industry. Focusing on the commercialisation of the sport product at amateur and professional levels, you should gain a firm grasp of complex business theory and broader contemporary business issues, such as global economic uncertainty, environmental issues, increased regulation and legislation.

Coventry University is ranked 20th for ‘Business, Management and Marketing’ in the Guardian University Guide 2018. You’ll be taught by staff who have spent time in industry; their strong portfolio of industry-related research includes work with UEFA and MasterCard on their sport sponsorship strategy, FC Barcelona, US Open Tennis, Sport England and more.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Institute of Marketing (CIM)

European Foundation for Management Development (EFMD)


Chartered Association of Business Schools (CABS)

Course information

Designed with input from our industry partners, our specialist MBA programmes reflect the requirements of contemporary businesses and recognise that management decisions are taken in regulated and increasingly global market places.

The International Sport Management route seeks to build your knowledge of the core principles and practices of management within a sport context. We aim to develop your general management skills to help you become effective managers, managing others fairly and increasing levels of engagement, commitment, motivation and performance.

Within a broad geographic focus, looking at markets in North America, Europe and Asia, you should gain a deeper understanding of the historical development of sport from a recreational pastime into a major commercial business. We will look at how competitions are regulated and the organisation of sport, including the UK’s new Code for Sports Governance and public bodies like UK Sport and Sport England.

Modules

Overview

Semester One, studied by all our MBA students, is structured to provide the working knowledge of management functions, including strategy, human resource management (HRM), marketing and finance, together with the academic skills to carry out individual research. Part of the second semester is also common to all MBA pathways and is structured to provide an understanding of operations, change management and leadership.

In your second semester, you can choose from the following named routes: Finance MBA, Management MBA; International Business MBA; International Sport Management MBA; Marketing MBA.

As part of the MBA programme, in Semester Three, you have the option of choosing either the standard ‘Dissertation’ module or participating in an internship (subject to availability and approval of your application). Typically lasting between 8 to 12 weeks, internships provide an opportunity to undertake a workplace project on behalf of an organisation. We work closely with companies across the UK and Europe to offer a wide variety of internships. After completing the internship, you will be required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

 

This course includes the Global Professional Development module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Global Professional Development module.

Modules

  • Semester 1

    • Principles of Marketing
    • Financial Analysis and Decision-Making
    • Human Resource Management
    • Strategic Analysis
  • Semester 2

    • Corporate and Ethical Social Responsibility
    • International Leadership
    • Managing Change across Cultures
    • Global Professional Development - Consultancy
  • MBA International Sport Management pathway modules

    • Sport Organisation and Governance
    • Sponsorship Endorsement and Naming Rights
  • Semester 3

    • Dissertation or Company Internship

In more detail...

  • Strong industry links with major employers.
  • Professional mentor scheme, which includes team managers from industry, entrepreneurs and faculty professors.
  • High levels of student satisfaction – 88% overall for Business and 84% in the Postgraduate Taught Experience Survey (PTES) 2016.
  • Outstanding graduate employability – 92% of students in work or further study (DLHE 2014/15), 91% of those employed in a professional level role.
  • Opportunity to apply to our internship programme. Previous students have received support to work at organisations including HHS, Aston Martin, Tarmac, Jewson, Penso, and Interserve.
  • Use of our digital communications lab – the DigiComm Lab –  equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Innovative, interactive teaching designed to embed professional skills. For example, you will practise trading on our Bloomberg trading floor, which incorporates analytical, news and real-time data platforms to give you first-hand experience of these industry-standard tools.
  • Relevant field trips, which have previously included places and companies such as Oman, Dubai, Brussels, India, Manchester United FC, BMW Mini, Jaguar Land Rover, Samsung, and Hyundai, offering students the opportunity to learn about business practices and culture across the globe (additional costs may apply).

Facilities include our state-of-the-art trading floor featuring 42 dual screen Bloomberg terminals.

Your main study themes are:

  • Marketing: Aims to develop a critical understanding of the principles and practice of marketing including environmental analysis, buyer behaviour, strategic market segmentation, targeting and positioning, and the design of marketing mixes. We will examine the value and purpose of marketing across a range of contexts including the private and public sectors both in a service and global context.

  • Finance: We will teach you to interpret and use financial information within the strategic framework of a business oriented toward the user rather than the preparer of corporate financial statements. We will introduce you to the practical tools for assessing financial performance and economic condition of a business, analysing the financial reports of real-world public companies. You will also have the opportunity to explore the key concepts of managerial accounting and how to identify relevant costs for short-term and long-term decision making as well as financial and non-financial measures for evaluating the performance of business units or divisions.

  • Human Resource Management (HRM): Provides an overview of HRM in the context of modern society and modern organisations, reviewing the changing cultural nature of the employment relationship and the potential contribution of HRM to organisational effectiveness and efficiency. We will consider the challenges and opportunities for managers relating to performance, particularly with regards the processes of change, common in any Multinational Enterprise (MNE) as a result of rapid change within the external environment and intensified global competition. We will cover the key concepts, theories and practical applications in change management, taking into consideration cross-cultural management and relevant research in social anthropology, sociology, organisational behaviour, public relations and intercultural communication.

  • Strategic analysis: Effective strategic choice and management is dependent on widespread and current information and data regarding an organisation’s strategic position. To broaden your perspective and increase your understanding of the principles of strategic management, we will introduced you to a variety of models for strategic analysis and strategy formulation. We will explore the pros and cons of strategic choices and consider the impact of and consequences of strategy implementation.

  • Managing change across cultures: The aim of the module is to enhance your ability to perform successful change management processes in MNEs and other organisations operating on the global stage and in particularly to excel in future roles as global managers in multi-culturally diverse contexts. This will be achieved through introducing you to key concepts, theories and practical applications in Change Management in addition to innovatively drawing upon cultural research from both Cross-Cultural Management and more advanced social theoretical advancements in Social Anthropology and Sociology. The interdisciplinary nature of this module is further strengthened by incorporating relevant literature from Organisational Behaviour, Public Relations, and Intercultural Communication.

  • Sport organisation and governance: We examine the exciting and changing nature of the external environment of sport organisations and how this may impact on the internal operations and people.

  • Sponsorship endorsement and naming rights: Aims to develop knowledge of the theories and principles of sport sponsorship. We adopt a structured approach to the development, planning, implementation and evaluation of sponsorship as a critical communications tool within the world of sport. We will also consider some of the risks and challenges, such as doping and misbehaviour, for both the sponsors and the sport organisations/athletes.

The programme can be studied over one year full-time or part-time up to three years. You can start in September only.

We have excellent links with many sports organisations, including professional sports teams, public and private sector sports providers and local sports clubs. Many local employers, like Wasps RFC, Coventry City FC, Coventry Blaze and Oaks Consultancy, provide an input into course development and content with real-life business case studies, ‘live’ projects and guest speakers.

Teaching is set within an international context with examples and case studies being drawn from the global economy to illustrate current challenges or new insights within the sport industry.

Staff will often use their own research to bring contemporary issues into the curriculum and will disseminate up-to-date developments in their fields, fostering debate and discussion on contemporary topics, such as corruption in sports or the effect of sport on the environment.

You will be provided with a variety of learning experiences such as lectures, seminars, laboratory sessions, web-based learning, problem-solving, classes and tutorials, workshops, research design tutorials, dissertation supervision and guided and self-directed study.

Assessment on your course will vary dependent on the module being studied.  Some of the modules are 100% coursework and others will be assessed through a mixture of coursework assignments and formal examinations. In addition to written tasks, you may be required to do a presentation to ensure that you develop a full range of communication skills. Coursework can be individual or set in groups, which helps to develop your skills in team-working. Full assessment information will be provided to students before modules commence.

On the successful completion of 10 level Masters credits, awards may be made with a ‘Distinction’ or ‘Merit’, based on the achievement of an average mark of at least 70% or 60% respectively. Students may be awarded the Postgraduate Diploma (PgDip) if they achieve 120 credits and a Postgraduate Certificate (PgCert) if they achieve 60 credits. Students may only progress to the final stage of Masters programmes after meeting the requirements for award of a Postgraduate Diploma.

On successful completion, you should have knowledge of the nature and structure of the international sports industry and should be able to develop and apply operational and strategic solutions to business problems within an international sports management setting.


On successful completion, you should be able to:

  • Critically analyse governance issues and their implications for the management of sport.
  • Assess the key stages in sponsorship management and critically evaluate the use of sport sponsorship by sponsors and rights owners.
  • Demonstrate diagnostic and decision-making skills in dealing with sport management problems. 
  • Evaluate strategic decisions and work towards policy formulation and implementation.
  • Explain and evaluate different approaches to entrepreneurship and innovation, understand and justify the need for change, creativity and innovation.
  • Apply economic concepts and the principles to resolve management challenges arising in different areas of decision making.
  • Analyse the contemporary national and international macroeconomic environment.
  • Demonstrate your understanding of Corporate and Ethical Social Responsibility, which has become a key concept in business operations and organisational management.
  • Understand and evaluate current leadership practice in international organisations and understand different perspectives taken on leadership.
  • Develop and provide recommendations to operate effectively as a global manager in various cultural contexts.

In a typical week, you will normally have up to 14 hours of ‘contact’ face-to-face teaching with staff. In addition, you can meet with your personal tutor or lecturing staff during published office hours (UK time), which will allow you to discuss problems or investigate further topics that interested you in a lecture. 

This generally breaks down as:

  • Personal tutorial/small group teaching: 1 hour of tutorials each week.
  • Medium group teaching: 4 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 9 hours of lectures each week.

In addition, you will be expected to undertake a further 26 hours of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.

Coventry University is committed to provide an international experience to students and this can be achieved through our international field trips, the use of international real-life case studies and teaching from our multicultural teaching staff.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we've been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,264

Student experiences

The number of student trips abroad for at least 5 days in 2014/15



12,000

and counting

The number of students we’ve helped travel internationally so far

21

global programmes

As well as trips, we offer other opportunities like language courses


Entry Requirements

To commence the full-time MBA programme applicants must:

  • Be an honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area;
  • Have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity;

Students who do not fit with the above entry requirements can gain entry but their degrees and experience will be assessed for appropriate content by the MBA Director.

AP(E)L will be assessed by the MBA Director through interview.

All non-standard admissions as detailed above are taken to the Faculty’s Accreditation Committee for approval.

To commence the full-time MBA programme applicants must:

  • Be an honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area;
  • Have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity;

Students who do not fit with the above entry requirements can gain entry but their degrees and experience will be assessed for appropriate content by the MBA Director.

AP(E)L will be assessed by the MBA Director through interview.

All non-standard admissions as detailed above are taken to the Faculty’s Accreditation Committee for approval.

English as a Foreign Language This course requires IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

To commence the full-time MBA programme applicants must:

  • Be an honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area;
  • Have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity;

Students who do not fit with the above entry requirements can gain entry but their degrees and experience will be assessed for appropriate content by the MBA Director.

AP(E)L will be assessed by the MBA Director through interview.

All non-standard admissions as detailed above are taken to the Faculty’s Accreditation Committee for approval.

English as a Foreign Language This course requires IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2018

£11,600 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£11,600 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

£15,900 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Career prospects

This MBA offers a global perspective of managing sports organisations which will enable you to pursue a wide range of managerial positions in sport clubs and governing bodies, sporting venues, event organisers, sport retailers or sponsors.

Alternatively, you may choose to move into more general management and marketing within the private, public and voluntary sector.

We strongly advise you to take advantage of internship opportunities and work closely with companies across the UK and Europe. Lasting between 8 and 12 weeks, this provides an opportunity to gain valuable work experience within the workplace. Students have worked on a range of interesting projects on behalf of their organisations, such as CWRT and PENSO.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.