This postgraduate course has been designed in collaboration with industry to prepare you to manage creative design practice, practitioners and processes in a corporate context across a broad range of creative and manufacturing industries. Potential professional roles include design manager, creative producer and account manager.
You will have opportunities to work with professionals from the creative design industry to develop your expertise in various user contexts and professional settings – from graphic, fashion and communication design to consumer and industrial product design.
The curriculum embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice. It seeks to develop your knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.
You should develop the technical knowledge needed to function effectively in the professional environments in which design is applied, leading creative designers and cross-functional teams who take new products from initial concept to final outputs. Our facilities will enable you to familiarise yourself with the industry-standard software and equipment used in the design industry.
You will have opportunities to participate in industry visits, international study trips, live-client briefs and international competitions (application and additional costs may apply). Previous students won the awards for ‘Best of Best Concept’ and ‘Best Concept’ in the prestigious Red Dot Awards in 2014, which resulted in Coventry becoming the only UK university in Red Dot’s illustrious top 15 ranking for higher education institutions in America and Europe.
With some of the longest established undergraduate design courses in the UK, the Faculty is a diverse centre for design practice and research across the disciplines of graphics, fashion, automotive, product, transport and interior design.
Inspired by staff who will share their significant experience of design with companies including Philips, Canon and Samsung, you will have the opportunity to work on briefs set by industry teams who will then comment and advise on your work. This helps build your confidence to communicate and defend ideas and outcomes throughout all phases of the design process – to stakeholders including managers, marketers, engineers, facilitators and production managers.