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Working with Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Digital Media BA (Hons)


This course will enable you to explore the creative possibilities and boundaries of contemporary digital media practice. You will be working on innovative projects across a range of media and platforms, which can give you the skills to develop cutting-edge content, applications and interfaces for the digital age.


On this course you will be exploring a range of multi- media forms, practices and platforms in order to create imaginative applications of digital technology. You will learn about how audiences are engaging with digital content and how to develop work for a number of industries including: advertising, marketing, publishing, moving-image, multimedia, web, social media and ICT.

From the outset we aim to develop your technical, creative, reflective and analytical abilities, giving you a thorough grounding in research, software and design skills as well as abilities in project development to equip you for this rapidly expanding sector.

If you choose this course you will benefit from:

  • Your own mobile tech pack, e.g. a high-end laptop with industry-standard production software, enabling you to benefit from mobile working and learning via 24/7 access*;
  • teaching staff and visiting speakers who are practitioners with active profiles in the digital media industries;
  • dedicated and flexible creative learning environments, media spaces and industry-focused studios;
  • access to high standard professional media equipment via our dedicated Media Loan Shop;
  • links with a wide variety of employers and digital media practitioners;
  • access to professional experience, placement opportunities and live professional projects;
  • the experience of a globalised curriculum: last year our Department’s students participated in projects in San Francisco, China, Berlin and many other locations.


*Terms and conditions apply.


In the first year of your course you will cover the core areas of digital media practice, with modules including: Key Concepts in Media and Communication, Creative Digital Media: Context and Practice, Digital Storytelling and Media Design and our Innovative ‘Creative Hack Lab’ Project.

In year two you will focus on your creative and professional development, including opportunities undertake work and international​ experience. Core modules include Digital Advertising and Marketing, Transmedia Production as well as looking at Digital and Interactive Art. You will also be able to choose from a number of option modules including: Experimental Narrative, Short Film Production and Picturing the Body.

In your final year, you will enhance your research and development skills by working on your own Major Digital Project. Alongside this you will also develop your Professional Practice Portfolio that you will use when looking for work after graduation.

You will also have the opportunity to take part in international trips where you will be able to develop your knowledge and skills through fieldwork and group projects.


Your course will be based on a series of lectures, with associated practical workshops, seminar classes and skills labs. Much of your development will be through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. In addition, you will have a personal tutor to regularly review and discuss your progress on the course.


An estimated percentage breakdown of how your final grade is assessed is as follows: coursework, tests, essays 20%; practical or project work 70%; presentations, posters etc.10%.

A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.


In a typical teaching week you will have up to 15 contact hours of study (classroom, online etc.) and this will break down as:

Personal tutorial/small group teaching: 1 hour of tutorial each week

Medium group teaching: 12 hours of practical classes, workshops or seminars each week

Large group teaching: 2 hours of lectures each week

Personal study: 20 plus hours of studying and revising in your own time each week

Entry Requirements

Essential Entry Requirements:

5 GCSEs at grade A*-C including English Language, or specified equivalents.


A-Levels: BBC preferably to include one from Media, ICT, Computing or Art and Design

BTEC Level 3 Extended Diploma: DMM in Media, Computing or ICT

Access: A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

International Baccalaureate Diploma: 27 points to include English at Higher level

For details of other acceptable qualifications please click here.

English as a Foreign Language: IELTS 6.0

Additional Information: All applicants will be invited to attend an interview

How will this course enhance my career prospects?

This course has been set up with your future employability at its heart, and we aim for successful graduates to be well placed to go into a number of industries that require multi-skilled digital media professionals. Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Coventry School of Art & Design’s own Creative Futures unit provides a programme of workshops, embedded learning, lectures, professional experience and one-to-one guidance to help you develop the transferable skills and enterprising habits required for a successful career.


Included in the fees:

Specified core textbooks;
Any mandatory UK residential field trips;
Any mandatory UK site visits and trips;
1,000 sides of black and white laser prints;
Tuition fee waiver for placement and study abroad year;
A mobile technology pack, which enables you to benefit from mobile working and learning with 24/7 access

Additional costs not included in the fees:

Any optional overseas field trips or visits: £400+ per trip; Any additional printing: £50+ per year;
Any optional site visits and trips;
Media consumable items: £50+ per year


The focus on preparing students for successful futures sets Coventry apart as a university. The key: developing and enhancing students' employability, and delivering a serious competitive advantage in the jobs market. At Coventry, that starts right from the beginning.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and which broaden students knowledge and skills within a work focused environment. There is a very broad range of Add+vantage free-choice subject areas, and they are arranged in themes.

Click here for further details.


As part of the course you will engage in a variety of projects that will require you to undertake short visits and field trips both in the UK and abroad. We select the places on an annual basis. However, recent departmental field trips have included: San Francisco, China, Los Angeles, New York, Norway, Berlin, Moscow and Prague.

Coventry University has strong established links with many international universities and is continuing to develop links with universities throughout the world.

The University offers help both practical and financial through the International Experience and Mobility Service (IEMS) to enable such visits to occur.


To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Click here for further details.

Course code:
  • 3 years full-time; 4 years sandwich (study abroad or work placement)

  • Undergraduate Degree

Course type:
  • Full time
  • Sandwich course


Contact Details:

Recruitment and Admissions Office

+44 (0) 24 7765 2222