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Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Event Management BA (Hons)


The events industry is rapidly developing across its broad spectrum including sporting events, corporate events, music and festivals, together with special events such as wedding planning. This dynamic course is designed to meet the specific demands of this fast-paced and exciting industry.


Large crowd of people at a music festival in a fieldThis course allows you to engage directly with companies in the event industry, allowing you to take your academic theory straight into the practical arena. To help you to become a successful event manager, we develop your skills in research, decision- making, communication, customer service, teamwork and leadership.

If you choose this course you will benefit from:

  • links within the event industry via the department’s extensive contacts in the field. Opportunities in the past have included associations with the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), helping to organise and participate in events run by the British Council, including the Going Global 2013 Conference in Dubai, working in various event roles at major music concerts at the NEC, NIA and the Ricoh Arena and operating as event co-ordinators at the World Cup Rugby Sevens event in Moscow;
  • event_management3the department’s international network within the event industry also includes key collaborations in the Far East, Russia, Dubai, Qatar, the United States and Brazil;
  • experienced teaching staff who bring professional or research expertise into their teaching;
  • practical experience of working on event management projects through our extensive volunteering network. This allows you to engage with industry partners and progress through each stage of an event, covering aspects such as the bidding process, design, costing, logistics, marketing, implementation and feedback with the client;
  • academic field visits and volunteering opportunities help build your CV and let you apply your management theory;
  • the opportunity to participate in international workshops and conferences. For example, our students have participated in workshops at universities in Groningen and Cologne;
  • event_management4working in collaboration with Coventry University’s Students’ Union providing a range of events for clubs and societies, as well as being actively involved with the organisation and delivery of a number of key university events;
  • Coventry Business School is currently a member of European Foundation of Management Development (EFMD) and the Association of Business Schools (ABS).



Association of Business Schools   European Foundation for Management Development (EFMD)     Association for Events Management Education (AEME) member


Memberships shall be reviewed in accordance with the relevant body’s standard review process and subject to the University maintaining the same high standards of course delivery.


Throughout this course you will learn the principles and frameworks related to management from an event perspective and you will also learn how to apply theory, analyse complex problems, construct arguments and form reasoned conclusions.

You will cover the following core course themes: management, strategy, finance, event marketing, entertainment industry practice, project management and venue operations management, economic impacts of events and international event management.

You will also learn how this translates into practice on industry placements and voluntary projects throughout the course. You will also develop key IT skills specific to the events industry such as Eventsforce software training.


Your course will be based on a series of lectures and smaller seminars or workshops. Seminars and workshops are interactive and may involve hypothetical problem questions, case studies and the analysis of more theoretical issues. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.


Assessment methods on your course will be a mixture of examinations and coursework. An estimated percentage breakdown of how your final grade is assessed is as follows:

  • formal examinations 40%;
  • coursework, tests, reports 25%;
  • practical or project work 15%;
  • group work 10%;
  • presentations, posters 10%.

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.


In a typical week you will have up to 15 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: 3 hours of industry contact, field visits, personal mentoring, surgery hours each week;

Medium group teaching: 6 hours of seminars and workshops each week;

Large group teaching: 6 hours of lectures each week;

Personal study: Likely to be 22 hours each week studying and revising in your own time, including some guided study using handouts and online activities.

Entry Requirements

Essential entry requirements

5 GCSEs at grade A*–C including English Language and Mathematics, or specified equivalents.

Typical offers

A-Levels: BCC.

BTEC Level 3 Extended Diploma: DMM.

Access: The Access Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and Mathematics at grade A*-C, or specified equivalents.

International Baccalaureate Diploma: 28 points.

English as a Foreign Language: IELTS 6.0.

Find out more about acceptable equivalent qualifications here.

How will this course enhance my career prospects?

A number of our graduates have gone on to occupy senior management positions in the event industry within a variety of national and international companies.

This course can provide an excellent foundation for careers in all areas of the event industry including sports, arts, music, conference, festivals, exhibition and charity sectors, as well as wedding planning and the corporate hospitality market.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.


Included in the fees

  • Specified core reading material;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;
  • Tuition fee waiver for placement and study abroad year.

Additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

This will be updated with more specific information on the books and equipment you will receive as soon as it becomes available.

Find out more about No Hidden Extras here.


The focus on preparing students for successful futures sets Coventry apart as a university. The key: developing and enhancing students' employability, and delivering a serious competitive advantage in the jobs market. At Coventry, that starts right from the beginning.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and which broaden students knowledge and skills within a work focused environment. There is a very broad range of Add+vantage free-choice subject areas, and they are arranged in themes.

Click here for further details.


You will have the opportunity to develop your international experience via our extensive global network. This includes collaborative partners in the United States, Europe, Qatar, Dubai, Russia and Australia. The department works closely with the International Office to provide a range of overseas opportunities. If you choose the four-year option you can spend your third year abroad.

During this course you will have the opportunity to go on study visits both in the UK and overseas to see aspects of the international event industry first hand. You will have additional mini-visits throughout the course including a final year visit to one of our collaborative partners where you will have the chance to explore event management issues.


To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Click here for further details.

Student Profile – Alexander Robins-Rigg

Everyone knows that university is about meeting new people and enjoying what it has to offer.

Coventry University Business School is where the Event Management programme is run and alongside the usual academic input I have found the course to provide me with great employment opportunities, an unexpected level of personal care from lecturing staff and most of all the enjoyable lectures which honestly make the idea of working more realistic.

Course code:
  • 3 years full-time; 4 years sandwich (study abroad or work placement)

  • Undergraduate Degree

Course type:
  • Full time
  • Sandwich course


Contact Details:

Recruitment and Admissions Office

+44 (0) 24 7765 2222