Digital Business Start-up Challenge

Campus Map

Working with Coventry University

Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

View current job vacancies.


Staff portal

Access the central point of information for all staff across the University.


Student Portal

Check your assessments, access Solar and get course information.

Digital Business Start-up Challenge

Digital Business Start-up Challenge

What is the Digital Business Start-Up Challenge?

The Digital Business Start-Up Challenge is a structured fast-track digital start-up support programme for people with the passion, to start their own digital business. The programme, run by Coventry University, offers a complete support programme, from helping with market research and developing your idea through to building a successful global brand.The first part of the Digital Business Start-Up Challenge is a three-day intensive programme which will take place in May 2017.  

This will examine your business idea and help you with:

  1. Preliminary market research
  2. Legal issues
  3. Branding, marketing and sales
  4. How to deliver the perfect pitch

The programme culminates in a “Dragons’ Den” event where you will be given the opportunity to pitch your start-up idea to a number of experienced business people and leading entrepreneurs.  If you can persuade the business “dragons” that your idea is good, they will be your mentors and you will have won a place on the 12 month programme.

Following the three-day programme, the Digital Business Start-up Challenge will begin officially in June 2017 and will end in May 2018. There are many challenges along the way for start-ups and the Digital Business Start-Up Challenge will help you address these.Building a successful digital business is going to be hard work but, if you are prepared to put the time and effort in, the 12-month Digital Business Start-Up Challenge will provide you with the right contacts and mentors to improve your chances of success.


Who is it for?

The Digital Business Start-Up Challenge is for staff, students and recent graduates of Coventry University to build a global business in a range of different sectors ranging from health through to media and software. The only restriction is that there must be a digital focus to the product. 

Why are we offering this opportunity?

Taking a start-up from idea to a global brand takes a great deal of experience, effort and luck. There are many ways start-ups can fail, the most common are:

  1. Not understanding the market and building the wrong product
  2. Not getting the right level of investment to build the business
  3. Lacking the right combination of skills to build asuccessful product


How can we can help?

The Digital Business Start-up Challenge helps you transform your idea into a viable business by providing a structured programme of support in return for a stake in your company.  Our programme of support includes expert advice as follows:

  • An entrepreneurial mentor with extensive industry contacts and experience in digital start-ups
  • An experienced business mentor to help you understand the industry sector and set up your company
  • Technical support from university academics
  • Guidance in applying for grants and resources
  • The opportunity to work with angel investors and learn how to apply for venture capital to support the growth of your business



We can offer you a number of resources to help you to make the most of the expert advice offered. These include:

  • The use of dedicated University incubation space
  • Travel expenses and funding to help you to carry out extensive market research
  • The opportunity to spend some time in New York and Silicon Valley, meeting global leaders in your chosen field
  • Financial and legal services advice


Beyond the first year

The aim of the programme is for you to start up a sustainable business within 12 months. In order to be successful, you will aim to achieve a measurable impact and get second-round investment before the programme ends.


To find out more about the Digital Business Start-up Challenge or if you have any questions please contact:

Mark Tyers