Creative Logo Design | CPD | Coventry University
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Creative Logo Design: Towards a Visual Representation of your Business


Course Dates:  

23rd February

16th March

OVERVIEW

This short online course focuses on analysis, critique and visualisation exercises in small and easily digestible online workshops to understand both successful and unsuccessful design concepts. You will become familiar and confident with a logo’s typical constituent parts and then be well-placed to devise your own expert logo proposals as part of a hypothetical rebrand for an existing company. 

WHY CHOOSE THIS COURSE?

This course is aimed at:

  • Senior management of SMEs & large companies
  • Local authorities
  • Third Sector organisations
  • Individuals looking to up-skill or refresh their expertise to increase employment opportunities
  • Academics and researchers interested in illustration, typography, graphic design and marketing

WHAT WILL I LEARN?

  • Logo design 
  • Analysis and critique of ‘good’ and ‘bad’ logo samples
  • Choosing an existing company to study and establishing its brand values and logo requirements
  • Identifying the brand’s competition and critiquing their logos
  • Morphological matrix and selection of three concepts
  • Consideration of typography – choosing the best style for the job
  • Working with silhouettes 
  • Exploring colour options
  • Selection and refinement of one logo

TEACHING CONTACT HOURS

1 day

FEES AND FUNDING

£200

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