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This short online course focusses on analysis, critique and visualisation exercises in small and easily digestible online workshops to understand both successful and unsuccessful design concepts. You will become familiar and confident with a logo’s typical constituent parts and then be well-placed to devise your own expert logo proposals as part of a hypothetical rebrand for an existing company.
This course is aimed at:
In the design studio you will translate a brand of your choice into several exploratory design concepts. Personal tutorials and the introduction of creative visualisation tools and techniques will support you in developing one concept further. Through critiques and digital artworking you will be able to refine your designs and develop a pitch of your finished branding scheme.